The Naturally Speaking Shop is owned by Melony Armstrong. Melony is a pioneer in the natural hair and braiding industry. After opening Naturally Speaking in September 1999, She successfully lobbied the state of Mississippi to release those who wanted to braid hair for a living. In July 2005 a bill was signed into law. Since that time more than 4000 jobs and hundreds of first-time entrepreneurs have been created statewide. Melony's efforts and advocacy have also helped states like Arkansas, Texas, Kentucky to do the same just to name a few.